Growth of an online radio platform
Services / Solutions / Implementation
Make complex questions
operational.
I help growing organisations build the data capability behind better decisions. I shape the strategy, lead the team, and stay hands-on in analysis, engineering, and product delivery.
Discuss a challengeUsers analysed across large-scale app datasets
Multidisciplinary data teams built and led
Across analytics, engineering, and product
Services
How I can help
Data strategy & leadership
Set direction, build the roadmap, develop the team, and align product, commercial, finance, and technology around shared priorities.
Complex analysis
Resolve questions that standard reporting cannot answer, including causal effects, campaign impact, customer behaviour, forecasting, and operational performance.
Implementation
Turn the answer into a durable way of working through data models, dashboards, integrations, AI workflows, and internal products.
Solutions
Typical engagements
Campaign measurement
Establish the effect of marketing activity when clean attribution or a controlled experiment is unavailable.
Growth and commercial steering
Connect funnels, forecasts, targets, and product behaviour so teams can manage growth with reliable evidence.
Operational decision systems
Replace fragmented spreadsheets and implicit knowledge with a shared process, clear information, and fit-for-purpose software.
Applied AI and internal products
Build reliable workflows and tools that combine structured data, AI, and human review where the work actually happens.
Clients
Experience across stages, markets, and domains
I work directly with founders, product leaders, commercial teams, and operational specialists.
- StageStartups & scale-ups
- MarketB2B & B2C
- DomainsFinancial services, medtech & platforms
- Other contextsFamily offices & local SMEs
Approach
Hands-on from direction to delivery
- 01Frame
Clarify the decision, constraints, and evidence required.
- 02Analyse
Build a robust answer and make uncertainty explicit.
- 03Implement
Turn the answer into a process, model, integration, or product.
- 04Embed
Make sure the solution becomes part of the team's operating rhythm.
About
Data leadership that stays hands-on
I am Bob ter Brugge, an independent data product lead based in Amsterdam. Over twelve years I have worked across analytics, analytics engineering, product, and applied AI in startups, scale-ups, and financial services.
I have twice grown multidisciplinary data teams from a small reporting setup into teams of six or seven analysts, engineers, and data scientists. I remain hands-on with SQL, Python, and R across Snowflake and Databricks, dbt and Airflow, Power BI and Tableau, and production AI.
I work best where the question is still ambiguous and the answer needs to become something people can actually use: a decision, operating rhythm, model, integration, or product.
Contact
Discuss a data challenge
Send me the question you are trying to answer. I will let you know whether I can help and what a sensible first step would be.
Or email me directly
bob@bcworks.info